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Did you know that an estimated 80% of people will read a headline, but only 20% will read the rest of the copy? 

In a world where we are swamped by headlines on a daily basis, and time is precious, these figures should come as no surprise.    

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Confession time... Our household is a little bit obsessed with Nick Cope at the moment. If you have little ones, you might be familiar with his Popcast series on CBeebies. 

His music is regularly blasting out our speakers, and just the other day, my husband and I found ourselves bopping along to his tunes in the car, long after the kiddos had dozed off in the back. We’re such cool parents!   

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I always remember the first story I wrote. It was called the 'Monster in the Cupboard' ... I need not explain the plot! 

Written at school on a little, pastel-coloured book I'd made out of folded paper, with carefully etched drawings on each page, it was a piece of work that I was proud of. So proud I still remember the creation by my seven-year-old self vividly.  

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So, you've got some big news to share, but you're not sure where to start. 

Whether your business has just bagged a prestigious award, is expanding, or launching a product worthy of the Dragons' approval, a well-crafted press release is an excellent way to start spreadin' the news (sang in the voice of the legendary Frank Sinatra)! 

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The other day, I was searching for a gift for my son’s little friend, who's turning 4, and it got me thinking …  

Buying a gift for someone is a lot like writing for your target audience. 

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Writing and the heart are so intrinsically linked and entwined.

Words have the extraordinary power to conjure up a whole bag of emotions: love, happiness, sadness, anger.  

We feel words deep within our heart; in our soul. 

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Struggling to find the right words to communicate how brilliant your business is? 

Unsure how to make your copy stand out and attract the right audience? 

Follow these top five copywriting tips and you'll be off to a super start!  

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 Does writing copy feel completely alien to you?

Are you struggling to find the time to write copy and when you do, it happens once in a blue moon? 

Have you got all the ideas under the sun, but can't find the words to captivate your audience? 

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You’ve got an exciting story to share about your small business – perhaps you’re marking three decades in operation, maybe you’ve won a prestigious award, or you’re expanding. 

You want your story read by the right audience but knowing where to start can feel daunting. 

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